LOS ANGELES PERSONAL BRANDING PHOTOGRAPHY
Personal branding photography, corporate headshots and business headshots are the key to presenting your brand, personality and message to your clients. Who are your ideal clients? What kind of employers do you want to attract?
MULTIPLE LOOKS ATTRACT MORE VARIED CLIENTS
Most of us now need multiple looks to reflect the different aspects of their business. For instance, you might need a business owner look to appeal to investors, a relaxed headshot for your personal Facebook page but that still looks professional, a good square-format shot for Twitter and your email avatar, a highly branded shot for your blog, etc. This approach gives you the ability to craft your appearance according to your audience.
YOU ARE OUR BRAND
If you own a business or work in a service profession, you are your brand. Using professional photography for your business and online profiles shows the world you care about your business and career. Human resources site that your LinkedIn picture is the way they weed out undesirable candidates. If you don't look like the job they're trying to fill, or worse, don't have a picture at all, they will toss your application in the trash. The same goes for clients. We all do our research. The first thing I do when researching a company is to go to the "about us" page and read about the people involved. I tend not to trust companies who don't show themselves on their website. Do you do the same?